Customizable office and work tools are quickly gaining popularity, with users increasingly embracing accessories with symbols or initials of their favorite movies.
Recent psychology research suggests that personalized products can boost our motivation and improve our work performance. So, thanks to its eye-catching appearance, a personalized MacBook sleeve could have a bigger impact on your work routine than you might expect!
The Binding Power of Personalization
Scientific research indicates that a personalized product changes the meaning-making process between the user and the product:
A standard product would give meaning to its user through its function and functions. The user would increase his/her own value by connecting with the functions of the vehicle. A personalized product, on the other hand, allows users to transfer their own identity to the product.
The user sees the product as an extension of himself, which makes it more appealing to spend more time with the product and use it. The increased desire to use it allows the user to feel more reinforced and enjoyable throughout use.
Moreover, users are more willing to achieve goals that will be achieved with a personalized product!
Get One Step Closer to Your Target Identity
Most people want to represent a certain identity in their daily lives: a successful software developer, a freelance graphic designer, or a passionate marketer. Research shows that through personalized product use, we feel closer to these target identities.
We buy the product and write our own unique story: The identity we transfer to the product becomes part of the story we create. In the end, we become users who have achieved our goals and become the heroes of the story we wanted.
Haws et al.’s study found that when the bond between the product and the user is strengthened:
- The emphasis on the symbolic value of the product for the user has increased,
- The possibility of using the device on which the product is used increases,
- We prefer to spend more time with the device,
- It indicates that we have reduced the possibility of premature separation from the device.
Customizable MacBook Cases That Will Make You More Productive
The results of the studies we mentioned above continue to inspire the business world. The idea that customizable office products can make the work environment more "connected" is becoming widespread among team leaders. Therefore, making even a popular product like a MacBook "personal" with a case of your choice increases the likelihood of feeling more "connected" in your work environment.
Our customizable MacBook sleeves are an ideal option for users who want to strengthen their concentration by providing work-life balance. These sleeves will make your workspace more enjoyable and personal, and will support you in your work process.
References
Haws, Kelly L., Rebecca Walker Naylor, Robin A. Coulter, and William O. Bearden (2012), “Keeping It All without Being Buried Alive: Understanding Product Retention Tendency,” Journal of Consumer Psychology, 22 (April), 224–36.
Belk, Russell W., Kenneth D. Bahn, and Robert N. Mayer (1982), “Developmental Recognition of Consumption Symbolism,” Journal of Consumer Research, 9 (June), 4−17. https://journals.sagepub.com/doi/10.1509/jmr.14.0293
